According to Upwork, a Freelance Portfolio gives you an opportunity to show clients what you can do through projects you’ve done before.
You heard right, it’s a big opportunity. Make sure you grab it with both hands.
Remember, we are not talking about a mediocre Freelance Portfolio. We’re talking about a professionally crafted portfolio that will WIN you contracts.
What is a Freelance Portfolio?
You might be asking what a freelance portfolio is all about, especially if you’re a newbie in the freelance world.
And here you have it…
Freelance portfolio is a solid proof that presents your best works. It affirms that you’re capable of doing a particular job.
With a freelance portfolio, you can easily show your prospective client the stuff you’re made of. And convince them to hire you ahead of other qualified candidates.
Who Needs a Freelance Portfolio?
The answer is simple! Every Freelancer.
And not just freelancers, anybody that has a digital skill needs it even more than fish need water to survive.
Be you a graphics designer, Copywriter, Content Writer or even a Virtual Assistant you must have a Portfolio.
I’m sorry my dear friend, you have no option here, unless you want to stay years without earning a penny.
But If you want to boss around in your niche, you need a Freelance Portfolio to present your skillset, creative abilities and years of experience to your potential client.
Why do You Need a Portfolio?
This is more like asking: “Why do you need breath”
Because a professional portfolio is the breath of your Digital skill. And without it, your entire skill is lifeless.
So, you need a Freelance Portfolio to;
1. Boost your Job applications
Have you eaten an egg roll without an egg before?
Well, that’s how your job applications would be without a freelance portfolio. It will look completely empty regardless of your master’s certificate in that application.
2. Rank Higher Than Your Competition
Imagine a situation where you’re the only one with a Portfolio amidst other job applicants?
Nothing will stop you from having the job. Because your portfolio will set you miles away from your competition.
3. Strengthen Your Credibility
When I was starting out on my freelance journey, my Coach asked me:
“What would make your potential client trust you”
I said being truthful. And guess what? I was wrong.
The answer was a Working Portfolio. Your portfolio is your truth and Credibility.
4. Steal your competitor’s clients
I can easily take a potential client to a corner and convince him when I have a portfolio. You that’s without a portfolio can’t do that. And it’s unfortunate.
5. Increase chances of promotion
️As you already know, it’s all about experience these days. Most companies don’t care about your grades anymore.
The question is always: “what can you do?”
And you have to present what you have done before for them to believe you. You see, that’s where your portfolio comes in.
〽️ Generally, Freelance Portfolio can help;
- Your prospects visualise working with you
- You keep to your consistency game going
- You Build a library off your Accomplishments
What are the Components of a Freelance Portfolio?
List of Contents
Here’s where you table out all the contents of your portfolio. It helps your prospects to easily browse through your portfolio.
Your Career/Job Information
Answers to these questions will help you out here…
“Who am I?”
- Introduce yourself with a brief bio highlighting your professional background, expertise, and relevant experience.
- Mention your skills, qualifications, and any notable achievements that distinguish you in your field.
- Include your contact information, such as email address and professional social media profiles.
“What do I actually do?”
- Provide a clear overview of your freelance services and the specific skills you offer.
- Describe the services you specialize in, such as graphic design, web development, writing, photography, etc.
- Highlight your unique selling points and what sets you apart from other freelancers in your industry.
“Who can I work for?”
- Identify your target audience and the types of clients you typically serve.
- Specify the industries or niches you have experience working with, showcasing your understanding of their specific needs.
- Mention any notable clients or projects you have worked on to establish credibility and demonstrate your versatility.
Your Philosophy of Work
The following come onboard here:
Share your aspirations and what you hope to achieve as a freelancer. Highlight the specific milestones or achievements you’re working towards. Let your audience know what drives and motivates you in your career.
2. Mission Statement
Craft a concise statement that captures the heart and soul of your work. Let clients know how you approach projects with dedication and integrity. Show them that you’re committed to delivering high-quality results that meet their needs.
3. Vision Statement
Paint a picture of your long-term vision for your freelance career. Describe the impact you want to make and the direction you’re heading in. Share your excitement for growth, innovation, and making a positive difference in your industry.
4. Values and Ethics
Talk about the principles that guide you in your work. Emphasize values like honesty, transparency, collaboration, or caring for the environment. Show how your values shape the way you do business and build relationships with clients.
List of Areas of Expertise
What niche do you enjoy working in the most?
Do you prefer working with Coaches or Marketers?
All you have to do here is choose who and where you want to serve.
Samples of BEST Work
Distance generic and vague samples from your portfolio. Infact, make sure that only your most amazing and well crafted samples are here.
✅ Projects You’re Currently Undertaking
By featuring your current projects, you provide a glimpse into your ongoing creative endeavours. Each project description should be carefully crafted, focusing on its unique aspects and your value to the client. This selection should exemplify your versatility and expertise across different industries or mediums, demonstrating your ability to deliver exceptional results consistently.
✅ Your Resume and Professional Data
Include relevant details such as your educational background, certifications, and noteworthy achievements or awards. Emphasize the skills and expertise that are most pertinent to your target clients or industry, ensuring that this section reflects your qualifications and highlights your suitability for their projects.
✅ Testimonials and Referrals
Incorporate excerpts or quotes that showcase specific aspects of your skills and the positive impact you made on their projects. These testimonials provide social proof and build trust with potential clients. If you have referrals from past clients who are willing to recommend your services, including their contact information or a brief endorsement can further enhance your credibility.
Simple Strategies for Creating a WINNING Portfolio
You don’t need a Professional Portfolio. Yes, you don’t!
What you need is a WINNING Portfolio. A Freelance Portfolio that will win the hearts of your potential and prospective clients.
Here are some strategies that actually gave me overwhelming results. You wouldn’t want to be left out.
Come friend, let’s ride along…
Use A Website To Create Your Portfolio
You might have been told to use Google Docs or other Apps to assemble your portfolio but that’s not the best. As a matter of fact, I once used Google Docs to create my portfolio. And I won’t lie, they were good.
But we can always do something better, right? And Websites are better.
Why? Because they have awesome designs and images. Recall that images connect people to a source more than writings
Also, images help build emotions. So, websites like: Portfoliobox, Squarespace, GoDaddy Bluehost, duda etc would give you a Portfolio that drives customers.
Display Your Best Works
This kind of reminds me of my University days. One of our lecturers was fond of saying this some minutes to exams;
“Make sure you write the one that you know very well first, you can leave the rest for later”
Oh well, the same applies here. Put your best of BESTS right at the top. Then, your “not so good” samples at the bottom.
Create A Story Around Each Sample
Do you watch action movies? Have you noticed how some of these movies display some actions even before presenting the name of the movie?
Now, that’s all you have to do here. Give them a tip of what’s in each of your samples. Spice it all up. Make it so sweet that they open your work with much enthusiasm.
That’s all there’s to it here.
Make Your Portfolio Easy to Access and Navigate.
Some people, especially writers who create their samples on Google docs forget to grant access to those files.
And your client won’t have that time to complain about it. They’ll simply just walk away.
Similarly, you have to provide a plain road for your Portfolio for easy riding. You have to list all the samples accordingly to avoid confusing your prospects.
Attach Cover Images to Each Sample
This point is very important for those working in Freelance sites like Upwork, Fiverr or Freelancer.
Make sure you attach Cover Images or Designs to your samples. Also, ensure that they’re of high quality. They have a way of boosting your credibility too.
Wrapping up (Conclusion)
You have learnt what a Freelance Portfolio is. You now know why you need a Portfolio ASAP.
Also, your brain has been packed with practical strategies on Creating a “winning” Portfolio. But there’s something I left out.
Pro Tip: Always compare your Portfolio with that of the BIG guys in your industry. Believe me, you will learn a lot from them.
Also, remember to update your Portfolio as you grow in your industry. You shouldn’t have the same portfolio as the one you have now in three months time
Have any questions? Any objections or other comments to make?
Bruno is here for you